Entries by Sasha Papov

5 fundamentals for video success

More dealerships than ever are using video as a tool in their dealership. However, just like with any other tool, know-how is required to achieve results. Done properly, video is an amazingly effective sales tool and the ideal way to deliver a highly targeted and personalized message. Regardless of your dealerships level of experience, here are 5 fundamentals to consider before making your next video.

Technology vs Process

If technology and process went head-to-head in a battle which one would win? Would it be technology because of its ability to increase your efficiency and capability? Or would it be process because of its adaptability and repeatability? If you answered neither, you would be right. In fact, technology and process have to work together for either one of them to be effective

Why People Love Brands

What makes someone LOVE a brand? And more importantly, how do you become a brand that someone LOVEs? This question was the focus of a recent study conducted by Accenture Interactive. This wide sweeping study was conducted over 18 months and involved over 27,000 participants living in the US, UK and Brazil.

Digital Analytics for Non-Techies

The topic of digital analytics used to fall in the category of “nice to know”. That’s no longer the case. Today virtually everyone can benefit from even a basic understanding of how digital analytics work and how they can work for you.

How to Generate More Sales Leads

Remember that article you read about millennials not buying cars? It turns out that really isn’t the case. Millennials, who are defined as those born between 1980 and 1995, purchased 4 million cars in 2015 according to JD Power (U.S). In fact they were second only to the boomers in number of new cars purchased.

How to Connect With Millennials Through Email

Remember that article you read about millennials not buying cars? It turns out that really isn’t the case. Millennials, who are defined as those born between 1980 and 1995, purchased 4 million cars in 2015 according to JD Power (U.S). In fact they were second only to the boomers in number of new cars purchased.

Building Trust Through Social Media

So you’ve built up substantial following on Facebook and other social media platforms. Now it’s time to earn their trust by providing them with the right kind of content. Here are some tips to boost the trust factor of your dealership’s social media presence.

Reduce Pain Points to Improve Customer Experience

We all love a great customer experience. It’s why we choose to repeat some purchases and not others and it’s why we pick one business over another. When it comes to your dealership, customers have plenty of options which means they need a little more attention. How can you improve customer experience at your dealership?