Entries by Sasha Papov

AdWords for Your Dealership

Want to drive more traffic to your website and capture high quality leads? If so, you may want to consider using Google AdWords, a pay per click advertising platform, where you only pay when someone clicks your ad, which in most cases is a link to your company’s website or a very well designed landing page.

How to Optimize the Forms on Your Website

You likely spend a lot of time, effort and money driving people to your dealership’s website in the effort to convert them from browsers to customers. Engagement however, often starts with them filling out a form which for many potential customers, is annoying and cumbersome. Our advice – make sure that the forms on your website are optimized for lead generation.

How to Create an Online Giveaway

Let’s face it, we all love free stuff. That’s why online giveaways work. Besides stirring up excitement, online giveaways are a great opportunity for your dealership to increase traffic, boost social media engagement and pull in more revenue.

The Missing Ingredient in Your Emails

Have you ever read an email or a newsletter that really captured your attention? One that made you want to keep reading and even take action? Chances are you experienced an emotional trigger. If you add this missing ingredient to your emails, newsletters and campaigns, you too could capture your customer’s attention in the same way.

5 fundamentals for video success

More dealerships than ever are using video as a tool in their dealership. However, just like with any other tool, know-how is required to achieve results. Done properly, video is an amazingly effective sales tool and the ideal way to deliver a highly targeted and personalized message. Regardless of your dealerships level of experience, here are 5 fundamentals to consider before making your next video.

Technology vs Process

If technology and process went head-to-head in a battle which one would win? Would it be technology because of its ability to increase your efficiency and capability? Or would it be process because of its adaptability and repeatability? If you answered neither, you would be right. In fact, technology and process have to work together for either one of them to be effective

Why People Love Brands

What makes someone LOVE a brand? And more importantly, how do you become a brand that someone LOVEs? This question was the focus of a recent study conducted by Accenture Interactive. This wide sweeping study was conducted over 18 months and involved over 27,000 participants living in the US, UK and Brazil.

Digital Analytics for Non-Techies

The topic of digital analytics used to fall in the category of “nice to know”. That’s no longer the case. Today virtually everyone can benefit from even a basic understanding of how digital analytics work and how they can work for you.

How to Generate More Sales Leads

Remember that article you read about millennials not buying cars? It turns out that really isn’t the case. Millennials, who are defined as those born between 1980 and 1995, purchased 4 million cars in 2015 according to JD Power (U.S). In fact they were second only to the boomers in number of new cars purchased.

How to Connect With Millennials Through Email

Remember that article you read about millennials not buying cars? It turns out that really isn’t the case. Millennials, who are defined as those born between 1980 and 1995, purchased 4 million cars in 2015 according to JD Power (U.S). In fact they were second only to the boomers in number of new cars purchased.