Entries by Sasha Papov

How to Connect With Millennials Through Email

Remember that article you read about millennials not buying cars? It turns out that really isn’t the case. Millennials, who are defined as those born between 1980 and 1995, purchased 4 million cars in 2015 according to JD Power (U.S). In fact they were second only to the boomers in number of new cars purchased.

Building Trust Through Social Media

So you’ve built up substantial following on Facebook and other social media platforms. Now it’s time to earn their trust by providing them with the right kind of content. Here are some tips to boost the trust factor of your dealership’s social media presence.

Reduce Pain Points to Improve Customer Experience

We all love a great customer experience. It’s why we choose to repeat some purchases and not others and it’s why we pick one business over another. When it comes to your dealership, customers have plenty of options which means they need a little more attention. How can you improve customer experience at your dealership?

5 Questions to Ask at Your Next Sales Meeting

The digital environment that you work in is a complex one. There’s plenty of moving parts and even more metrics to measure those moving parts. It’s easy to get swept away in the numbers and miss out on getting a clear picture of how your dealership is performing. Here’s some questions to help you break through the clutter and get your finger back on the pulse.