While there is no substitute for great customer service, there are some “tactical” approaches that you can leverage. The good news is that they are both effective and affordable.
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Entries by S Papov
Are millennials the key to the future success of dealerships? You will have to decide for yourself. Regardless of your outlook though, it’s pretty clear that millennials can add value to any organization. For starters they are excellent at building rapport with fellow millennial shoppers – a segment that will only continue to grow.
So you’re getting a good amount of internet leads filtering into your Lead Management or CRM system each month. Great! What now? Most dealerships are doing a pretty good job of ensuring that all leads get responded to. This is a good first step but simply responding to all leads doesn’t ensure great results. The missing link very well could be lead nurturing. So what is lead nurturing? It’s the process of delivering value to individual leads based on where that lead is in the sales cycle.
With the year almost over, it’s time to start thinking about your digital marketing strategy for 2018. What exactly is a digital marketing strategy? Simply put, it’s an outline of your goals along with the digital marketing actions that you plan to execute in order to achieve those goals. Here are some tips and ideas to consider when creating your Dealership’s Digital Marketing Strategy.
Your Dealership, like many others, likely has a CRM (Customer Relationship Management) and / or ILM (Internet Lead Management) system. These powerful tools have the potential to increase your sales, improve your efficiency and so much more. So does this mean your Dealership is making more sales just by having a CRM or ILM in place?
Facebook ads are the real deal. For starters, most of your customers are on Facebook and so are their friends, family and everyone that they associate with. There are over one billion users in total on the platform – an impressive feat in and of itself.
Customer reviews are the modern day equivalent of good old fashioned word of mouth. We’ve all been to that party or family event where a friend or family member has gone on about how good the new restaurant in town is, or how well their new barbecue works. The truth is, it’s in our nature to pay attention to these stories. It’s somehow easier for us to try something new, knowing that someone else has removed some of the risk for us.
All businesses want to emulate rock star companies like Facebook, Pixar, Google, and Amazon with their cool culture, free lunches, and bean bag chairs. We see the impressive profit statements and hear stories about the fun work environments and wish our organizations could be like theirs. But we need to ask – How did they become successful in the first place?
The final element of CASL, referred to as the Private Right of Action was set to come into effect July 1, 2017. However, on June 7th, 2017, the federal government issued an Order in Council delaying the private right of action until completion of a parliamentary review “in order to promote legal certainty for numerous stakeholders claiming to experience difficulties in interpreting several provisions of the Act while being exposed to litigation risk.”