Want to drive more traffic to your website and capture high quality leads? If so, you may want to consider using Google AdWords, a pay per click advertising platform, where you only pay when someone clicks your ad, which in most cases is a link to your company’s website or a very well designed landing page.
You likely spend a lot of time, effort and money driving people to your dealership’s website in the effort to convert them from browsers to customers. Engagement however, often starts with them filling out a form which for many potential customers, is annoying and cumbersome. Our advice - make sure that the forms on your website are optimized for lead generation.
Let’s face it, we all love free stuff. That’s why online giveaways work. Besides stirring up excitement, online giveaways are a great opportunity for your dealership to increase traffic, boost social media engagement and pull in more revenue.
Have you ever read an email or a newsletter that really captured your attention? One that made you want to keep reading and even take action? Chances are you experienced an emotional trigger. If you add this missing ingredient to your emails, newsletters and campaigns, you too could capture your customer’s attention in the same way.
More dealerships than ever are using video as a tool in their dealership. However, just like with any other tool, know-how is required to achieve results. Done properly, video is an amazingly effective sales tool and the ideal way to deliver a highly targeted and personalized message. Regardless of your dealerships level of experience, here are 5 fundamentals to consider before making your next video.