While there is no substitute for great customer service, there are some “tactical” approaches that you can leverage. The good news is that they are both effective and affordable.

Are millennials the key to the future success of dealerships? You will have to decide for yourself. Regardless of your outlook though, it’s pretty clear that millennials can add value to any organization. For starters they are excellent at building rapport with fellow millennial shoppers – a segment that will only continue to grow.

So you’re getting a good amount of internet leads filtering into your Lead Management or CRM system each month. Great! What now? Most dealerships are doing a pretty good job of ensuring that all leads get responded to. This is a good first step but simply responding to all leads doesn’t ensure great results. The missing link very well could be lead nurturing. So what is lead nurturing? It’s the process of delivering value to individual leads based on where that lead is in the sales cycle.

With the year almost over, it’s time to start thinking about your digital marketing strategy for 2018. What exactly is a digital marketing strategy? Simply put, it’s an outline of your goals along with the digital marketing actions that you plan to execute in order to achieve those goals. Here are some tips and ideas to consider when creating your Dealership’s Digital Marketing Strategy.