Customer reviews are the modern day equivalent of good old fashioned word of mouth. We’ve all been to that party or family event where a friend or family member has gone on about how good the new restaurant in town is, or how well their new barbecue works. The truth is, it’s in our nature to pay attention to these stories. It’s somehow easier for us to try something new, knowing that someone else has removed some of the risk for us.
All businesses want to emulate rock star companies like Facebook, Pixar, Google, and Amazon with their cool culture, free lunches, and bean bag chairs. We see the impressive profit statements and hear stories about the fun work environments and wish our organizations could be like theirs. But we need to ask - How did they become successful in the first place?
The final element of CASL, referred to as the Private Right of Action was set to come into effect July 1, 2017. However, on June 7th, 2017, the federal government issued an Order in Council delaying the private right of action until completion of a parliamentary review “in order to promote legal certainty for numerous stakeholders claiming to experience difficulties in interpreting several provisions of the Act while being exposed to litigation risk.”
Want to drive more traffic to your website and capture high quality leads? If so, you may want to consider using Google AdWords, a pay per click advertising platform, where you only pay when someone clicks your ad, which in most cases is a link to your company’s website or a very well designed landing page.
You likely spend a lot of time, effort and money driving people to your dealership’s website in the effort to convert them from browsers to customers. Engagement however, often starts with them filling out a form which for many potential customers, is annoying and cumbersome. Our advice - make sure that the forms on your website are optimized for lead generation.