Columns
Most Valuable Insight Award
Canadian auto dealer April 1, 2015
One of four finalists, including Canadian-based SCI MarketView, will take home the 2015 DrivingSales Most Valuable Insights Award at the The DrivingSales Presidents Club conference. Read More ?
Alan Bird, President and Chief Executive Leader shares his views on NADA 2015
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Is your sales team ready for today’s buyers?
Canadian auto dealer January 8, 2015
In recent conversations with our dealers, we’re hearing that 2014 was an action-packed year, with sales and opportunities growing at record pace. The new year looks just as promising, with more than 1.8 million vehicles forecasted to move from your inventory into customer’s driveways – exciting times to be the automotive industry! Read More ?
Metrics, quality and results
Canadian auto dealer December 29 2014
Understanding key digital KPIs is absolutely critical for achieving success in dealership digital marketing Good dealers today understand the need for high-quality digital marketing strategies, especially considering that over 90 per cent of car shoppers begin their research online. Read More ?
Creating engagement
Canadian auto dealer November 4, 2014
Probably the most common question I get from dealers is “How do I get more leads?” Leads are the lifeblood of automotive retail and when I hear dealers requesting more, I know we can help. With well over 80 per cent of consumers now starting their shopping journey online, there’s a real opportunity to drive more of these customers to your website and potentially convert them to a lead. Read More ?
Make it Mobile
Canadian auto dealer August/September 2014
The number of vehicle shoppers who used an automotive website or app on a smartphone grew by 73 per cent between 2001 and 2013. Alan Bird, President and Chief Executive Leader, talks about dealers must embrace this huge shift in behaviour and, not only be aware of what this means to their business, but learn how to navigate in this new sales environment. Read More ?
CASL: Critical Features
Canadian auto dealer June/July 2014
With the arrival of Canada’s Anti-Spam Legislation (CASL), Alan Bird, President and Chief Executive Leader, talks about some of the key aspects of CASL, what they mean, and how dealers can do their best to ensure they stay within the confines of the law while continuing to successfully operate and grow their businesses. Read More ?
Quality counts
Canadian auto dealer May 2014
Alan Bird, President and Chief Executive Leader, SCI MarketView discusses why an Initial Quality Response (IQR) can be a hugely effective way for dealerships looking to turn e-leads into prospects and ultimately, into real in-store customers. Read More ?
CASL: What you need to know
Canadian auto dealer April 2014
Canada’s Anti-Spam Legislation (CASL) will forever impact the way businesses communicate with their customers electronically. It is comprehensive, complex and the potential fines steep (up $1 million for individuals, $10 million for businesses). Yet, as Alan Bird, President and Chief Executive Leader of SCI MarketView explains, CASL is manageable — you just need to be prepared for it. Read More ?
Hummingbird takes flight
Canadian auto dealer January/February 2014
The announcement was low key, but the impact on Internet search results is huge. In his Leading Strategies column for Canadian auto dealer, Alan Bird, President and Chief Executive Leader, SCI MarketView explains how the new Hummingbird algorithm requires dealers to develop more targeted and engaging content to capture users’ attention online. Read More ?
Portals aren’t the only thing changing the game
AutoSuccess December 2013
Alan Bird, President and Chief Executive Leader, SCI MarketView discuss why it’s important to embrace digital media in order to reach your target customers but at the same time why it’s also important to use what you know and apply it to this new reality in order to be successful. Read More ?
Who’s really driving Internet sales?
Canadian auto dealer November/December 2013
In his Leading Strategies column for Canadian auto dealer magazine, Alan Bird, President and Chief Executive Leader, SCI MarketView sheds light on some surprising information regarding who is actually shopping for cars online. Hint — it probably isn’t who you thought it might be. Read More ?
Getting and keeping trust in a digital world
AutoSuccess November 2013
Even in the digital world, building trust is hugely important. Alan Bird, President and Chief Executive Leader, SCI MarketView talks about successful strategies for building trust with your online audience and why what others say about you is more important than what you say about yourself. Read More ?
Online shopping: Embrace the new reality
AutoSuccess May 2013
More and more people are shopping for their next car online. Alan Bird, President and Chief Executive Leader of SCI MarketView explains why you need to develop a solid web strategy and be prepared to handle consumers who are armed to the teeth with information. Read More ?
Features
Paving the way
Canadian auto dealer June/July 2013
As part of a feature on successful lead management strategies, Canadian auto dealer talks with Alan Bird, Chief Executive Leader, SCI MarketView about how both technology and customer expectations are evolving and what stores can do to successfully manage and cultivate those leads that come in. Read More ?
Big Data
DBusiness
In feature that discusses Big Data and applying it into actionable items, DBusiness interviews Alan Bird, who talks about some of the solutions and tools SCI MarketView is using to help dealers effectively respond to online leads and turn them into customers. Read More ?