Is your team making the most of your internet leads?

Do you know the best KPI’s to measure & coach to?

How are you managing your online reputation?

Is your dealership at risk for CASL penalties?

Don’t worry if you are unsure of how to answer these questions. We are here to help.

SCI’s Dealer Training Advantage program teaches you how to make the most of your internet leads and coaches you on the ins and outs of engaging with your digital customers. Offering both in-dealership and online programs, you can determine what training strategy would work best for your team.

Check out some of the highlights of each program below.


Your team will cover a variety of topics and learn how to apply best practice techniques to your dealership’s digital sales strategy. After a three day in-dealership training kick off, SCI’s Digital Advisors will support you with monthly web conferences, quarterly in-dealership performance reviews and 365 days of on the fly support by phone, text and email.*

Internet Sales Process Training Topics


The Anatomy of the Internet Shopper

Working the Digital Lead

The Power of an Initial Quality Response (IQRTM)

Video Response Strategies

Email Pricing Strategies

The Art of Follow-up

Reputation Management

Measuring & Monitoring Using Key Metrics

Protect Your Business with CASL Training

Completion of the CASL Training may be considered due diligence and can be used in complaint defences.

* Programs may vary


We recognize the challenges of running a business. SCI’s e-learning program, Learning Hub, is a self-paced online module program that provides instruction on how to engage with online customers and convert them into showroom appointments.

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