SCI’s Digital Mystery Shop
The backbone of our unique Digital Mystery Shop is based on our award-winning patented Initial Quality Response (IQR) methodology, which was developed by studying thousands of email responses from Dealers to customers. Our data showed that when certain key elements are included in an IQR, it increased the probability of closing the sale.
What is a Digital Mystery Shop?
Digital Mystery Shops give you a window into your online customers’ digital experience. It shows you how well (or not so well) your team communicates with their online customers and how your digital leads are handled. By analyzing your team’s online exchanges, SCI gives you insights into your digital showroom so you can make the changes necessary to drive success.