Alan Bird & Jay Radke tackle the subject of Digital Vehicle Merchandising – Part 2 of 3
Alan Bird & Jay Radke tackle the subject of Digital Vehicle Merchandising – Part 1 of 3
It starts with a search
Canadian Auto Dealer, April 24 2015
DON’T YOU MISS the days when improving your sales numbers meant simply booking an extra page in the local paper, creating or re-running an innovative marketing program, propping up the new and used inventory, or, if all else failed, getting that inflatable Gorilla on top of your roof to attract attention? Read More
Merchandising strategies to dominate your market
Canadian Auto Dealer, June 17 2015
SIMPLE AND POWERFUL NEW MOBILE TOOLS HELP DEALERSHIPS SHOWCASE THEIR INVENTORY ONLINE — QUICKLY. In my June 2014 column, I wrote about the importance of ensuring that your initial response to an online request was constructed properly and that it included five specific attributes that would increase your close rate. Read More
SCI MarketView talks helping dealers engage with their customers at Ontario Dealer Day.
DrivingSales Most Valuable Insight
April 2015
SCI MarketView’s Alan Bird delivers his award winning presentation on The Importance of an Initial Quality Response at the 2015 DrivingSales Presidents Club conference. Watch Video
SCI MarketView wins The President’s Club Most Valuable Insight Competition
DrivingSales April 8 2015
SCI MarketView took home the 2015 DrivingSales Most Valuable Insights Award at the The DrivingSales Presidents Club conference. Read More
Most Valuable Insight Award
Canadian Auto Dealer, April 1 2015
One of four finalists, including Canadian-based SCI MarketView, will take home the 2015 DrivingSales Most Valuable Insights Award at the The DrivingSales Presidents Club conference. Read More
The numbers don’t lie
Canadian Auto Dealer, March 20 2015
I recently read a statistic that said a typical dealership has less than 20 per cent of their sales staff dedicated to supporting their Internet-based sales efforts.Read More
Alan Bird, President and Chief Executive Leader shares his views on NADA 2015
Is your sales team ready for today’s buyers?
Canadian Auto Dealer, January 8 2015
In recent conversations with our dealers, we’re hearing that 2014 was an action-packed year, with sales and opportunities growing at record pace. The new year looks just as promising, with more than 1.8 million vehicles forecasted to move from your inventory into customer’s driveways – exciting times to be the automotive industry! Read More
Metrics, quality and results
Canadian Auto Dealer, December 29 2014
Understanding key digital KPIs is absolutely critical for achieving success in dealership digital marketing Good dealers today understand the need for high-quality digital marketing strategies, especially considering that over 90 per cent of car shoppers begin their research online. Read More
Creating engagement
Canadian Auto Dealer, November 4 2014
Probably the most common question I get from dealers is “How do I get more leads?” Leads are the lifeblood of automotive retail and when I hear dealers requesting more, I know we can help. With well over 80 per cent of consumers now starting their shopping journey online, there’s a real opportunity to drive more of these customers to your website and potentially convert them to a lead. Read More
Make it Mobile
Canadian Auto Dealer, August/September 2014
The number of vehicle shoppers who used an automotive website or app on a smartphone grew by 73 per cent between 2001 and 2013. Alan Bird, President and Chief Executive Leader, talks about dealers must embrace this huge shift in behaviour and, not only be aware of what this means to their business, but learn how to navigate in this new sales environment. Read More
CASL: Critical Features
Canadian Auto Dealer, June/July 2014
With the arrival of Canada’s Anti-Spam Legislation (CASL), Alan Bird, President and Chief Executive Leader, talks about some of the key aspects of CASL, what they mean, and how dealers can do their best to ensure they stay within the confines of the law while continuing to successfully operate and grow their businesses. Read More
Quality counts
Canadian Auto Dealer, May 2014
Alan Bird, President and Chief Executive Leader, SCI MarketView discusses why an Initial Quality Response (IQR) can be a hugely effective way for dealerships looking to turn e-leads into prospects and ultimately, into real in-store customers. Read More
CASL: What you need to know
Canadian Auto Dealer, April 2014
Canada’s Anti-Spam Legislation (CASL) will forever impact the way businesses communicate with their customers electronically. It is comprehensive, complex and the potential fines steep (up $1 million for individuals, $10 million for businesses). Yet, as Alan Bird, President and Chief Executive Leader of SCI MarketView explains, CASL is manageable — you just need to be prepared for it. Read More
Hummingbird takes flight
Canadian Auto Dealer, January/February 2014
The announcement was low key, but the impact on Internet search results is huge. In his Leading Strategies column for Canadian auto dealer, Alan Bird, President and Chief Executive Leader, SCI MarketView explains how the new Hummingbird algorithm requires dealers to develop more targeted and engaging content to capture users’ attention online. Read More